![]() ![]() No part of it has to be about covering up greys – I can create a softness to grey hair that looks so feminine."īut no amount of good products or stylists can make the decision for us in Hayward’s words, "You have to make the leap yourself". "I can enhance your natural shade, and just warm up the grey and blend them in so you don’t see any roots or regrowth. "Colour is so incredible now that it needn’t take weeks or months of growing out your hair, dyed or otherwise," he says. My own colourist, the wonderful Adam Reed, informs me making the transition to a full grey look is becoming far more achievable, in part because of a cultural shift, but also because the big beauty companies have developed some excellent products to ease the process. So, she explains, "not taking advantage of the many opportunities to maintain a youthful appearance is considered to mean not taking care of ourselves". The problem, according to the behavioural psychologist Professor Carolyn Mair, is that "we live in a youth-obsessed society where the norm is to eliminate any sign of ageing". One friend exhausted with the constant maintenance involved in covering up her roots tells me that she is tempted to go fully grey but can’t quite take the plunge, as her children collapse in tears every time she threatens to down her hair dye. Confronted in my early forties with my first silver streaks – and knowing that by the age of 50, one in two of us will have half a head of grey hair – I find myself wondering how easy it is for anyone to age gracefully… But when it comes to going grey, I will admit a touch of bewilderment. “Redheads can go burgundy, and they hate it,” Swanson says.Why is it that however many new grey hairs sprout from our hairlines, we never seem to be any the wiser about how to manage them? As a beauty editor I, possibly more than most, can adopt some level of agency over how I age, choosing whether it should be under the watchful eye of Mother Nature or that of the latest doctor on Harley Street. Now I can just tone with the grey and get a really ashy blonde.”Īnd for redheads who want a pure red tone, grey can cool it down without making it look purple. Before, I’d have to lift the yellow out and put a neutral over it. ![]() “But now we’ve got a true ash tone I can create in five minutes. “We’ve always been able to give blondes a cooler tone,” Swanson says. “It gives me an icier finish-a true blonde without any brown or gold,” she says. She has found adding even just a couple grams of Full Spectrum Demi+™ Grey controls the warmth. “I thought I did a lot of blondes when I was in Florida, but here in Dallas, everyone wants to be blonde, and they want that icy-white finish.” And it can give you a cooler version of gold, yielding the warm side of neutral.”įor Sibley, it’s all about the blondes. ![]() “ My favorite formulation is grey mixed with gold,” he says. He finds performing a Demi+™ Grey glossing treatment gives these clients the rich, smokey, matte brunette that’s trending.īlack agrees. Swanson says his favorite use of the new grey shade is on brunettes, who always battle underlying warmth. ![]() Keeping it Coolīut the clients with natural or fashion grey hair are in the minority of guests you’ll use Full Spectrum Grey on. “You can enhance silver with a five-minute gloss-it’s a great service for low-maintenance grey clients,” Swanson says. When your grey clients see the bright silvery tone they desire come to life with Full Spectrum Demi+™ Grey, they’ll be loyal color guests-just like your grey coverage clients-but with a simpler service. “Now, with Full Spectrum Demi+™ Grey, I feel like I can get very predictable results and use it in their formula or as a toner, depending on what the client wants.” “Customizing formulas for my salt-and-pepper clients was always a shot in the dark because there is so much going on with their original shade, white and silver all present,” she says. Sarah Sibley, owner of Lavender Square salon in Southlake, Texas and an Aveda color educator, says her post-Covid clients who want to grey have proven tricky. “A Grey gloss and lowlights will help enhance natural grey and add shine-and get that bright white they want.” “Most clients still have some color that exists in the hair as they go grey,” Swanson says. For these clients who want to continue on their grey journey, Full Spectrum Grey can brighten them up. But for most, grey hair means a flat, dull shade mixed with their faded old color. They grew out their color in hopes of revealing a beautiful, natural silver shade. But first, let’s talk about those grey clients. ![]()
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